This bus served as the main shuttle, creating an unforgettable experience for all who attended.

The initiative achieved significant results:

• Over 1 million partner-related impressions: The branded bus garnered widespread visibility, significantly amplifying brand presence throughout the event.
• More than 75,000 brand-related engagements: Fans actively engaged with the G2 x Spotify, driven by on-site activations and digital interactions.
• 50+ merch items given away: Exclusive merchandise was distributed, enhancing the fan experience and fostering brand loyalty.
• Free drinks for fans following the G2 playlist: Fans who tuned into the G2-curated Spotify playlist were rewarded on-site, further integrating the Spotify experience into the event.
• Around 200 attendees: The bus had around 200 attendees benefiting from this exclusive service.

This initiative not only created buzz around the event but also strengthened the partnership between us, Spotify and the G2 Army, delivering tangible results in both brand visibility and fan engagement.

And while you’re here, stream the official G2 Esports playlists handpicked!