In July 2025, we teamed up with Smiley for a collaboration shaped by good vibes.

One of Europe’s most well-known esports organizations paired with the iconic pop culture brand Smiley, an easy recipe for success.

The first drop went live on the G2 shop on July 17, 2025. Hoodies, oversized tees, basketball shorts, G2 adds its mischievous cool nerd touch to the classics of streetwear, to create a unique hybrid of identities with the G2 x Smiley Capsule Collection.
More than a logo slapped on T shirts, we worked with Smiley on finding the perfect balance of both identities to deliver quality pieces that perfectly fit the audience’s demands.