62 x Pringles
- EXPERENTIAL MARKETING
In an initiative to continue to building credibility in the gaming community, we built a general campaign to engage Pringles with the gaming community as well as creating a credible role for the brand within the world of gaming through G2 professional teams and talents.
Over eight episodes, contestants not only put their FIFA skills to the test but had to prove themselves worthy by completing a set of FIFA-themed challenges IRL. Though these real life challenges will be intense, the real kicker here was that some moved on, and some went home.
Throughout the competition, audiences also got to know the players and understand their journeys from hometown heroes to esports legends through a series of interviews and content pieces produced along the way.
All of the sweet, salty and spicy action took place at the G2 Esports Head Quarters in Berlin. With it all filmed in 4K UHD and broadcast to our YouTube channel, you could watch it anywhere with your favourite can of Pringles in hand!
On top of the above, the campaign included the following key activations:
1. Social Media coverage: Social Media Pushes during May 2022, a total of 1.2M brand-related impressions gathered.
Focused on Gozen, LoL and RocketLeague.
2. The Radu Subathon: Held on the 13th of May 2022, the subathon gathered 4623 avg. viewers over 24 hours, 4 brand-related challenges and 112k hours watched.
3. A dedicated Minecraft Pringles x G2 server: Released on the 1st of June 2022 for a total of 6 months and 3 days of total time played.
4. A Fortnite map: A custom Pringles branded map was released in Fortnite on the 6th of June 2022 to add another community focused experience to the initiative, along with social media promotional posts published around it.
