We were brought on board not just to support the brand’s growth, but to become ambassadors for its vision.
We began with in-depth research, driven by one core objective in mind: to craft a unique tone of voice that reflected Evnia’s unconventional approach.

Their identity presented a few challenges:

1. We needed to speak to gamers, creatives, artists, setup enthusiasts, and of course, those who are a bit of all of that.

2. We needed to promote Evnia’s bold and unique designs, while still highlighting the performance aspect that gamers are looking for.

To achieve this, we started creating hybrid social media content exploring the beauty of gaming, showcasing not just the products but also the games that creatives are playing. Every piece of content puts Evnia’s monitors center stage in aesthetically curated setups.

We designed a tailored editorial calendar centered around these specific insights, and began producing content through monthly media days at our Berlin studios. Our entire creative team, from art directors to set designers, stepped up to ensure every shot reflected the sleek, elevated style of the brand.