62 x Manga Nova
- Media planning
- MEDIA BUYING
Manga Nova is a French online platform that serves as a convenient, centralized hub for manga readers to read their current favorite titles and discover their next one.
The website opened in March 2024 and provides access to an extensive collection of manga titles across different genres. The website is designed to be user-friendly with features enhancing the reading experience such as bookmarking and personalized recommendations.
Our mission was to develop a comprehensive paid media strategy to support the launch and sustained growth of Manga Nova with two main objectives in mind.
1. Generate significant visibility for the platform
We leveraged the immense popularity of iconic manga franchises available on Manga Nova such as Jujutsu Kaisen and My Hero Academia, along with other fan-favorites titles, to create widespread awareness of the platform. Through meticulous audience research, we crafted targeted social media campaigns with content specifically designed to resonate with our key demographic, ensuring that our messaging aligns with their interests.
2. Drive high-quality traffic to maintain a consistent yearly influx of visitors
We reached out to our selected audience through traffic campaigns on hand-picked platforms to drive traffic to Manga Nova as well as encouraging sign-ups and engagements. This effort helped the website steadily grow its core fanbase throughout the weeks, creating a solid base of loyal users.
The campaigns concluded at the end of September 2024 with a final “Back to School” themed campaign. After a first successful part of our collaboration, our partnership with Manga Nova is renewed for 2025 onwards.
