After seeing our collaboration with the gaming brand of Philips Evnia, the main brand loved our work so much that they asked us to produce the release commercial for their new key product.
A monitor hard wired for creatives, not just hardware but the visual engine of creative studios.
We came up with a story telling angled around 4 different characters, showing 4 different uses of the product for several types of creative professions, and quickly realised the use of a robot arm made the most sense to bring our idea to life.

The key message here was: designed for creators, calibrated for perfection.