We amplified the announcement through Riot’s channels and LION Cereals’ channels, and partnered with several influencers in each targeted local market to make sure fans heard about the Hype Room campaign.
62 x LION Cereals x LEC — The Discord Hype Room
- 360 Marketing
Since 2017, LION Cereals has been a partner of the League of Legends European Championship (LEC) finals, putting fans in the stadium at the heart of everything they do. And at the end of 2019, the cereal brand was still at the center of stadium activations, with the supporter club traveling to the finals in Athens and on-site activations in the arena.
On s'échauffe en mode #LIONStyle avec @FORG1VENGRE avant la finale du #LEC pic.twitter.com/c08YenDAh7
— Céréales Lion (@cerealeslion) September 8, 2019
" Vous pouvez inviter un ADC #LIONStyle à Athènes pour la finale du #LEC "
— Céréales Lion (@cerealeslion) September 5, 2019
Nous: " @FORG1VENGRE ou rien! " pic.twitter.com/iinfdK6O28
However, as we were getting ready for our next 2020 activation, COVID-19 hit the world. And with the pandemic arround, LEC fans had no stadium to cheer in… If in 2020 fans couldn’t go to the stadium, LION would bring the stadium experience online. Using gaming communication platform, Discord, LION Cereals adapted their LEC sponsorship to launch The Hype Room – a dedicated vocal Discord server – specifically created to keep fans cheering, but this time, online.
The #LEC Discord Server is here!
— LEC (@LEC) August 17, 2020
Join here: https://t.co/adewuSSGT0
Read more here: https://t.co/XnQuojRm3t pic.twitter.com/LiJLohy4PC
On va pas se mentir, tout le monde voulait un @G2esports vs @FNATIC 😏
— Céréales Lion (@cerealeslion) September 6, 2020
Connecte toi dans la #HypeRoom & viens mater la finale du @LEC avec @Ynotece, @GoB_GG, @Wakzlol, @KatareLOL & @CaelanEuw.
➡ https://t.co/fz8SwZIJoY pic.twitter.com/4Cf9euiPgt
Salut tout le monde !
— Ch!ps (@Twisted_Chips) August 19, 2020
Vous voulez discuter et partager votre passion pendant les playoffs du LEC? Rejoignez nous dans la #HypeRoom du Discord LEC, présenté par LION Céréales.
=> https://t.co/S83pe5JWMl
On sera présents pour échanger avec vous sur les matchs ! pic.twitter.com/1r4Ed3yHxy
