When the most ambitious esports tournament associates with the most entertaining esports organisation in the world, sky is the limit (literally). Where do you go when you’re already at the top? Even higher. For EWC 2025, we sent a G2 jersey to space.

This tactical campaign gathered 10.93M impressions, and was the most video on the @G2esports X account this year. But it also represents 1.05M views, 103.1K engagements and over 450 giveaway entries at the G2 booth in Riyadh.