As indie hit Sifu neared release, SLOCLAP aimed to boost awareness and drive traffic to their socials and pre-order pages. With its standout combat and innovative gameplay, Sifu had a strong global appeal but reaching the right audience remained key.
That’s where we came in! Partnering with SLOCLAP, we supported their journey from pre-launch buzz to post-release promotions and updates.
We began with in-depth audience analysis to identify the most relevant segments, highlight the game features that would appeal to them, and tailor our ad content accordingly. This thorough groundwork helped shape our media planning strategy
After completing our tests, we shifted the campaign’s focus from awareness to traffic for Sifu’s pre-orders by redirecting users to store pages to boost conversions. We launched display campaigns with contextual, behavioural, and retargeted tactics to maximize reach and impact.
As launch neared, we supported both the release and post-launch phases. This included campaigns for the game’s first two content updates—designed to re-engage players and reach new audiences. We also capitalized on Sifu's Gamescom sale, turning late adopters and hesitant fans into new players.
Within a year, the campaigns delivered over 83 million impressions, with paid activations driving more than 49% of all website traffic. Sifu became an instant hit, selling over 1 million copies in just three weeks. Since then, SLOCLAP continued expanding the game with free updates and new content, pushing sales past 3 million by February 2024.