Evnia by Philips entered the market with a clear goal: stand out from traditional gaming monitor brands. By redefining what a gaming monitor can look like, Evnia introduced a much-needed sense of elegance to the industry and gamers’ home setups.

With a combination of refined product design, high-end performance at a competitive price point, Evnia quickly positioned itself as the go-to brand for beautiful gaming setups without compromise.

We were brought on board not just to support the brand’s growth, but to become ambassadors for its vision. We began with in-depth research, driven by one core objective in mind: to craft a unique tone of voice that reflected Evnia’s unconventional approach.

Their identity presented a few challenges:

• We needed to speak to gamers, creatives, artists, setup enthusiasts, and of course, those who are a bit of all of that.

• We needed to promote Evnia’s bold and unique designs, while still highlighting the performance aspect that gamers are looking for.

To achieve this, we started creating hybrid social media content exploring the beauty of gaming, showcasing not just the products but also the games that creatives are playing. Every piece of content puts Evnia's monitors center stage in aesthetically curated setups.

We designed a tailored editorial calendar centered around these specific insights, and began producing content through monthly media days at our Berlin studios. Our entire creative team, from art directors to set designers, stepped up to ensure every shot reflected the sleek, elevated style of the brand.

Within just a few weeks, we demonstrated that we could do more than amplify product launches, but also deliver commercials as visually compelling as the monitors themselves.

With storytelling paired with stunning visuals, we got the ball rolling and have since conceptualized, produced, edited, and released one commercial per month, helping to build Evnia’s presence with consistency and creative precision.