AGON by AOC and G2 Esports have been strong partners for years, united by a shared tone of voice rooted in wit, authenticity, and a deep connection to gaming culture. Their collaboration was already a match made in heaven.

When AOC came to us asking for support with both their social media and paid media strategies, we saw an opportunity to elevate the partnership even further by doing what we do best: crafting content produced by gamers for gamers.

The foundation was solid, but there was room to refine and enhance. We started by introducing more structure to the editorial calendar, ensuring a consistent flow of content that aligned with each sub-brand’s voice and audience expectations. We also polished the overall visual coherence of the social pages, paying close attention to subtle details such as thumbnail design and layout consistency to create a more unified, premium aesthetic.

Beyond visuals and scheduling, we leaned into the authentic spirit of both brands. Our social media managers got hands-on with the products and began crafting custom, at-home DIY content meant to be relatable, creative, and tailored to resonate with AGON and G2’s shared community of gamers, thus creating new opportunities for interactions between both brands.

As both AGON and G2 are also partnered with Red Bull, we’ve been actively strengthening that three-way collaboration by managing social coverage for their joint activations and events, capturing the energy of live experiences, and translating them into compelling digital content.

The result is a social presence that feels more aligned, more polished, and more impactful, amplifying an already great partnership with fresh energy and purpose.